Key insights from Amazon Prime show dashboard
- Total titles available on Prime Video
- Offers a vast content library with 9,655 titles. This includes a diverse range of TV shows and movies, making it a significant player in the streaming industry.
- Distribution of content by age ratings
the distribution of shows by age ratings provides insight into the platform’s target audience:- The most common rating is 13+ (2,117 shows), followed closely by 16+ (1,547 shows), indicating that most of the content is designed for teenage and adult viewers.
- Family-friendly and general audience content such as 7+ and PG is lower in comparison, with less than 400 titles each.
- 18+ content makes up a significant portion, with over 1,200 shows, showcasing prime video’s appeal to mature audiences.
- Top 10 show genres
- Drama leads the list with 601 titles, emphasizing that dramatic content is viral on Prime Video.
- Comedy (524 titles) and combinations like drama, suspense (385 titles), and comedy, drama (367 titles) highlight that audiences enjoy content blending humor and suspense.
- Documentary and kids categories also stand out, showing Prime Video’s broad genre offerings for various types of audiences.
- Show releases by year
- 2021 saw the highest number of releases, with 1,139 shows. This spike likely reflects the content surge driven by the pandemic, when streaming services saw increased demand.
- In earlier years like 2019 and 2020, Prime Video had consistent content additions, but no year reached the output levels of 2021.
- Content production before 2014 was considerably lower, with the number of titles per year in double digits, indicating that prime video significantly ramped up production in recent years.
- Regional content distribution
the map highlights the countries contributing the most to Prime Video’s content:- North America leads in content production, followed by parts of Europe and India.
- This reflects Prime Video’s strong presence in these regions and its focus on catering to these markets.
- Movies vs. TV shows
- A large portion of Prime Video’s content library is made up of movies, which account for 84.67% of the total content.
- TV shows make up a smaller portion (15.33%), but this balance between the two formats ensures a comprehensive entertainment offering for users, with a heavier emphasis on feature films.
Final takeaways
- Prime Video is primarily focused on teen and adult audiences, with the majority of its content falling under the 13+ and 16+ age ratings.
- Drama and comedy are the most popular genres, but there’s also a strong showing for suspense, animation, and documentary content.
- The sharp rise in content production in 2021 demonstrates Prime’s response to increased streaming demands during the pandemic.
- North America and India are significant contributors to the platform’s content library, indicating that Prime Video prioritizes these markets.
- The heavy focus on movies over TV shows reflects Prime’s content strategy, with a larger investment in feature films.
